Case Study: The skills for success

Taking positive action to develop your career – How one teacher learnt how to achieve her dream job.


A Lead Teacher in an outstanding primary school based in Suffolk sought help when she was struggling to secure an interview for a new job. Following various unsuccessful job applications her hopes of a move and promotion to Deputy Head Teacher were fading and her confidence was dramatically diminished.


In a competitive job market with strong competition and limited application periods during the year in which to move schools, it was important to rebuild J’s confidence and improve her chances of selection, whilst also preparing her for interview and assessment in order to secure the right job in an ideal school and enhance her career development.


Working with Alison, J learnt how to review vacant situations against her skills set and career development goals, ensuring that her applications were tailored specifically to the roles in question, using styles, language and approaches specific to her audience.

At the same time as completing applications, J experienced coaching to address her failing confidence. Facilitated by cognitive behavioural approaches, J was able to constructively challenge some of her negative thinking and develop her own solution-focused strategies to help her improve her performance in both her existing teaching role, but also in her job search.

Within a very short period of time, J was successful in securing a number of interviews and in preparation for these practised activities ranging from competency-based interview simulations and short presentations, designed specifically for each job.


Within two weeks J had completed 7 applications and had been offered interviews from 6 of the applications she had made.

J attended 3 interviews out of 6, and received 2 job offers. An outstanding personal success for J who was on the brink of giving up her hopes of a new job.